The Go Giver
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Although popular, this view is completely wrong: Your business will succeed when you find out what others want and try to satisfy their demands. Put concisely, you need to stop being a go-getter and start being a go-giver.
Even though common, this mindset is totally incorrect: A business would thrive when you know the needs of others and attempt to fulfill their needs. In a word, you have to quit acting as the go-getter, instead, you have to begin acting as the go-giver.
You now know about the notion that giving other people will set you on the way to success. However, what have been the fundamentalsHowever, there have been 5 guidelines you have to abide by to be the go-giver: 5 principles of stratospheric accomplishment. We will talk about the first rule in this chapter.
Because that idea is consistent with high-character leadership, the focus of this column, I wanted to look more deeply into the go-giver phenomenon. I spoke with Burg about the genesis of the book and why the best salespeople are go-givers.
Weinstein: So is it fair to say then, Bob, when you see a taker, someone who is not a go-giver, what really bothers you is that this is a missed opportunity. Someone could be enriching people and themselves just by changing the way they think.
Burg: Exactly. They're missing that chance. It's not that you can't make sales being a go-taker. Plenty of people do it, but you're not going to be sustainably successful. You're not going to have referral business, you're not going to have repeat customers. You're going to have to work a lot harder than the person who's a go-giver. 781b155fdc